How Do New Media Influence Youths' Health Literacy? Exploring the Effects of Media Channel and Content on Safer Sex Literacy

被引:7
|
作者
Lin, Wan-Ying [1 ]
Zhang, Xinzhi [2 ]
Cao, Bolin [3 ]
机构
[1] City Univ Hong Kong, Dept Media & Commun, Hong Kong, Peoples R China
[2] Hong Kong Baptist Univ, Dept Journalism, Hong Kong, Peoples R China
[3] Shenzhen Univ, Sch Media & Commun, Shenzhen, Peoples R China
关键词
Health literacy; social networking sites; safer sex; experiment; HONG-KONG; INFORMATION; KNOWLEDGE; IMPACT; MESSAGES; AROUSAL; SEARCH; VIDEO; PRINT;
D O I
10.1080/19317611.2018.1509921
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
This study examines whether youths' safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2x2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents' safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.
引用
收藏
页码:354 / 365
页数:12
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