How Do New Media Influence Youths' Health Literacy? Exploring the Effects of Media Channel and Content on Safer Sex Literacy

被引：7

作者：

Lin, Wan-Ying ^{[1
]}

Zhang, Xinzhi ^{[2
]}

Cao, Bolin ^{[3
]}

机构：

[1] City Univ Hong Kong, Dept Media & Commun, Hong Kong, Peoples R China

[2] Hong Kong Baptist Univ, Dept Journalism, Hong Kong, Peoples R China

[3] Shenzhen Univ, Sch Media & Commun, Shenzhen, Peoples R China

来源：

INTERNATIONAL JOURNAL OF SEXUAL HEALTH | 2018年 / 30卷 / 04期

关键词：

Health literacy; social networking sites; safer sex; experiment; HONG-KONG; INFORMATION; KNOWLEDGE; IMPACT; MESSAGES; AROUSAL; SEARCH; VIDEO; PRINT;

D O I：

10.1080/19317611.2018.1509921

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

This study examines whether youths' safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2x2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents' safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.

引用

页码：354 / 365

页数：12

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