Analysis of purchasing specific determinants of border-crossing business loyalty

被引：0

作者：

Scholz, Ulrich ^{[1
]}

机构：

[1] Int High Sch Econ FONTYS, NL-5900 AC Venlo, Netherlands

来源：

TRANSFORMATIONS IN BUSINESS & ECONOMICS | 2008年 / 7卷 / 02期

关键词：

customer purchasing behaviour; cross-cultural research; loyalty; procurement; Germany; the Netherlands;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The border crossing loyalty of the consumers towards a place of retail is dependent on different procurement specific determinants. In the following context, the questions concerning the role of the frontier and the culture as well as the further social environment in the relation between supplier and customer in a borderland (exemplified on the German-Dutch borderland) and possible influences on buying patterns shall be analysed in this paper.

引用

页码：144 / 162

页数：19

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