GOOD NAMES AND BAD NAMES. THE AXIOLOGICAL ASPECT OF LITERARY PROPER NAMES - A COGNITIVE APPROACH

Personal proper names in literature fulfil multiple functions. They often present additional characteristics of their bearers or highlight certain aspects of the narrative structure that could otherwise remain unnoticed. This paper focuses on the axiological (valuing) aspect of nomina propria in fairy tales and children's literature. In the study, conducted within a cognitive perspective, two complementary ways of analysing the axiological aspect of semantically transparent proper names are used: investigating the conceptualizations and image schemas on which names are based, and describing the names as instances of masks. Image schemas underlie conceptualizations and usually give them their valuing. Name-masks may be considered an instance of language masks that use various linguistic means to profile the expressed content, so that in the given context the desired features are exposed.