Research on advertising art in New Media Era

In the era of new media, due to the emergence of digital and network technology, new media advertising propagation mode represented by networks, mobile TV, mobile phones is produced and develops in amazing speed. In this trend, how the advertising planners or enterprise to stay clear-minded, get a clear understanding of the situation, analyze and study the advertising art accurately, make the most suitable advertising planning and transmission mode, is particularly important. This article is aimed at analyzing the development and present situation of new media advertising through the discussion of new media and new media advertising features and puts forward the strategy of advertising enterprise innovation management based on the main problems of the new media advertising. This article also discussed how advertisers survive and develop in the big waves of new media era.