The influence of lifestyle on clothing consumption

被引：0

作者：

Zhang, Jing ^{[1
]}

Chen, Yan ^{[1
]}

Wang, Lichuan ^{[1
]}

机构：

[1] Soochow Univ, Dept Clothing Design & Engn, Suzhou, Peoples R China

来源：

RESEARCHES AND PROGRESSES OF MODERN TECHNOLOGY ON SILK, TEXTILE AND MECHANICALS I | 2007年

关键词：

clothing; lifestyle; clothing consumption;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

The influences of lifestyle on clothing consumption were discussed in this paper. individual interviews on lifestyle and clothing consumption were conducted for the selected representative consumers. Six categories of consumers were identified on the analysis of the interviews regard to their lifestyle in terms of fashion seekers, health advocators, finance upholders, achievement pursuers, family lovers and life wanders. The lifestyle characteristics of consumer categories were obtained on the basis of investigation. The behavior differences of clothing consumption among consumer categories were compared and. analyzed. The lifestyle oriented clothing marketing strategies could be proposed on the results of this study.

引用

页码：437 / 441

页数：5

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