DIGITAL TRANSFORMATION IN BUSINESS: A BIBLIOMETRIC ANALYSIS

The digital transformation presents a challenge and an opportunity for organizations that are willing to change continuously in a very dynamic environment that has been radically changed by information technology. Moreover, year after year the speed of change is increasing, but the nature of the change is also changing. In addition to globalization, increased mobility, population growth and accelerated urbanization, organizations are con fronted with a large number of competitors, each of which can introduce new innovations of products and services. For this reason, organizations need to adapt to this new paradigm in order to be able to respond to the new challenges that come with new trends easier, quicker, more efficiently and more effectively. Methodological frameworks can allow organizations to evolve digitally and can be used to bring more benefits to the way they do business. The main objective of our research was to perform a bibliometric and phrase frequency analysis that covered the names of the most popular writers, journals and organisations, year and country of publication, and the frequency with which words and phrases appeared in the literature. We searched for bibliometric units from the Scopus database using the keywords "digital transformation" and "methodology". We find that digital transformation and methodology research has been increasing rapidly since 2014 and is generally not focused on developing methodological frameworks for digital transformation.