Optimal Time Allocation for Process Improvement for Growth-Focused Entrepreneurs

被引:18
|
作者
Yoo, Onesun Steve [1 ]
Corbett, Charles J. [2 ]
Roels, Guillaume [2 ]
机构
[1] UCL, UCL Sch Management, London E14 5AB, England
[2] Univ Calif Los Angeles, Anderson Sch Management, Los Angeles, CA 90095 USA
关键词
entrepreneurship; process improvement; time allocation; dynamic programming; START-UP; DECISIONS; MODEL; MONEY; SURVIVAL; DYNAMICS;
D O I
10.1287/msom.2015.0568
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
For many entrepreneurs, time is a key constraint. They need to invest time to achieve growth, but also lose time because of recurring crises. We develop a simple stochastic dynamic program to model how an entrepreneur should prioritize between improving processes to reduce crises versus harvesting revenue or ensuring future growth. We show that it is initially optimal to prioritize process improvement: an entrepreneur should strive for high process quality early in the venture's growth process. We numerically analyze a simple heuristic derived from this optimal policy and identify the conditions under which it is (or is not) effective. It performs near optimally except when process quality or revenue rate may deteriorate too fast or when the cost of process improvement or revenue enhancement is too high. Our work provides a theoretical foundation for the advice found in the popular entrepreneurship and time management literature to invest time now to save time later.
引用
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页码:361 / 375
页数:15
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