How Consumers' Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition

被引：0

作者：

Aleksandrovs, Leonids

Goos, Peter

Dens, Nathalie

De Pelsmacker, Patrick

机构：

来源：

ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年

关键词：

INTERNET; COMMUNICATION; DECISIONS; SYNERGY; PRINT;

D O I：

10.1007/978-3-658-08132-4_22

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：307 / 319

页数：13

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