How Consumers' Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition

被引：0
|
作者：
Aleksandrovs, Leonids
Goos, Peter
Dens, Nathalie
De Pelsmacker, Patrick
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
INTERNET; COMMUNICATION; DECISIONS; SYNERGY; PRINT;
D O I：
10.1007/978-3-658-08132-4_22
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：307 / 319
页数：13
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