Point of view: STAS and BehaviorScan - Yet another view

被引：0
|
作者：
Jones, JP [1 ]
机构：
[1] Syracuse Univ, Newhouse Sch Publ Commun, Syracuse, NY 13244 USA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1998年 / 38卷 / 02期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes the 10 main features of the author's Pure Single-Source research employing the STAS measure. These features differ in almost every particular from the BehaviorScan area-testing system. It is, therefore, not very productive to compare the findings of the two systems; they're used for different purposes. The design of the STAS technique compensates for the influence of sales promotions, so that these do not have to be accounted for separately.
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页码：51 / 53
页数：3
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