Point of view: STAS and BehaviorScan - Yet another view

被引：0

作者：

Jones, JP ^{[1
]}

机构：

[1] Syracuse Univ, Newhouse Sch Publ Commun, Syracuse, NY 13244 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 1998年 / 38卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper describes the 10 main features of the author's Pure Single-Source research employing the STAS measure. These features differ in almost every particular from the BehaviorScan area-testing system. It is, therefore, not very productive to compare the findings of the two systems; they're used for different purposes. The design of the STAS technique compensates for the influence of sales promotions, so that these do not have to be accounted for separately.

引用

页码：51 / 53

页数：3

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