Using the elaboration likelihood model to examine online persuasion through website design

被引：153

作者：

Cyr, Dianne ^{[1
]}

Head, Milena ^{[2
]}

Lim, Eric ^{[3
]}

Stibe, Agnis ^{[4
,5
]}

机构：

[1] Simon Fraser Univ, Beedie Sch Business, 15th Floor,Cent City Tower,13450 102nd Ave, Surrey, BC V3T 5X3, Canada

[2] McMaster Univ, DeGroote Sch Business, Hamilton, ON, Canada

[3] Univ South Wales Sydney, Sch Informat Syst Technol & Management, Sydney, NSW, Australia

[4] ESLSCA Business Sch Paris, MIT Media Lab, Paris, France

[5] MIT, Media Lab, Cambridge, MA 02139 USA

来源：

INFORMATION & MANAGEMENT | 2018年 / 55卷 / 07期

关键词：

Website design; Elaboration likelihood model; Online persuasion; Issue involvement; COMMON METHOD VARIANCE; SOCIAL PRESENCE; PERCEIVED RISK; TRUST; SATISFACTION; INFORMATION; INVOLVEMENT; TECHNOLOGY; ACCEPTANCE; BEHAVIOR;

D O I：

10.1016/j.im.2018.03.009

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

To investigate the dynamics of online persuasion, this research uses the Elaboration Likelihood Model (ELM) to determine the effects of argument quality as a central route to influence attitude change versus design and social elements as peripheral routes to attitude change. Additional to this research is an examination of change in issue involvement as a mediator between central and peripheral routes leading to attitude change. Findings from a study involving 403 participants add to our understanding of ELM concerning the role of website design and how an individual's level of issue involvement is a prerequisite to changing user attitudes.

引用

页码：807 / 821

页数：15

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