The new media geography of global and local production networks

被引：0
|
作者：
Baltruschat, Doris [1 ]
机构：
[1] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada
来源：
MEDIA INTERNATIONAL AUSTRALIA | 2007年 / 124期
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This article highlights the networked collaborations, across non-traditional lines, between producers, broadcasters, digital content developers and telecommunications providers for the development of content across multiple platforms. Through using global production technologies such as co-production and formatting, they are able to localise program narratives with the participation of audiences, online communities, and media events - all of which increase the value of the overall program package for the international market.
引用
收藏
页码：134 / 144
页数：11
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