What is Your Digital Business Strategy?

被引：26
|
作者：
Mithas, Sunil [1 ]
Lucas, Henry C., Jr. [1 ]
机构：
[1] Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA
来源：
IT PROFESSIONAL | 2010年 / 12卷 / 06期
关键词：
digital business strategy; digital literacy; Information technology; ITracy;
D O I：
10.1109/MITP.2010.154
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
While senior managers sometimes ask what the return is from their investments in technology, a better question might be, how can we use technology as a strategic asset to enable new competencies or maintain a competitive advantage? The success of the IT effort depends on communicating the firm's strategy and enlisting managers at all levels in making decisions about technology. This is where many organizations flounder. However, firms can overcome this hurdle by investing in digital literacy or ITracy a new competence for success in the emerging economy. © 2006 IEEE.
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页码：4 / 6
页数：3
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