A Propositional Research Framework for the Conceptual and Technological Adoption of Digital Coupons in the US

被引：0
|
作者：
Andrews, Jennifer
Bhappu, Anita
机构：
来源：
43RD HAWAII INTERNATIONAL CONFERENCE ON SYSTEMS SCIENCES VOLS 1-5 (HICSS 2010) | 2010年
关键词：
REASONED ACTION; CONSUMER; STIGMA; CONSCIOUSNESS; PRONENESS; BEHAVIOR; CHEAP;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
This paper provides a theoretical and methodological approach for assessing adoption of digital coupons in a US population Using a field experiment approach, it is proposed that digital coupons will reduce the consumer costs of using coupons thereby increasing the economic incentives for use and potential, improving the current redemption rates of coupons Wider acceptance of coupon redemption has the potential to revolutionize the couponing industry
引用
收藏
页码：2782 / 2790
页数：9
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