CONSUMER BUYING BEHAVIOR FOR WOOD HOME FURNITURE

被引：0

作者：

Barcic, Pirc A. ^{[1
]}

Vergot, T. ^{[1
]}

Moro, M. ^{[1
]}

Motik, D. ^{[1
]}

机构：

[1] Univ Zagreb, Fac Forestry, Zagreb, Croatia

来源：

SUSTAINABILITY OF FOREST-BASED INDUSTRIES IN THE GLOBAL ECONOMY | 2020年

关键词：

furniture; wood products market; purchase decision; PREFERENCES;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Many consumers see their home and furniture as an extension of themselves. In addition, today, even if functionally not needed, furniture is a status symbol and is often considered a permanent investment. The decision to buy something is very often based on personal needs, desires, values and personal experiences. This paper will explore how customers make the decision to purchase wood furniture and wood products for interior use and which product features influence their choice.

引用

页码：135 / 143

页数：9

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