CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA

Corporate Social Responsibility and consumer ethics are two research fields addressing similar issues, but from two different perspectives. As both rely on ethical standards of individuals involved in management or individuals involved in retail shopping, there are numerous research studies that investigate attitudes of various groups of persons regarding individual ethical values. In this paper both concepts are described and discussed. Upon analysed literature, the questionnaire is created and the survey took place on students of Business Administration and Economics in Croatia, as future managers and young consumers. The aim of the paper is to evaluate their perception towards ethical principles of business conduct described in literature in afore mentioned research fields.