CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA

被引：1

作者：

Knezevic, Blazenka ^{[1
]}

机构：

[1] Univ Zagreb, Dept Trade, Fac Econ & Business, Trg JF Kennedy 6, Zagreb 10000, Croatia

来源：

9TH INTERNATIONAL SCIENTIFIC CONFERENCE - BUSINESS AND MANAGEMENT 2016 | 2016年

关键词：

corporate social responsibility; business ethics; consumer ethics; stakeholders; young consumers; Croatia; FINANCIAL PERFORMANCE; CSR; STAKEHOLDERS;

D O I：

10.3846/bm.2016.63

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Corporate Social Responsibility and consumer ethics are two research fields addressing similar issues, but from two different perspectives. As both rely on ethical standards of individuals involved in management or individuals involved in retail shopping, there are numerous research studies that investigate attitudes of various groups of persons regarding individual ethical values. In this paper both concepts are described and discussed. Upon analysed literature, the questionnaire is created and the survey took place on students of Business Administration and Economics in Croatia, as future managers and young consumers. The aim of the paper is to evaluate their perception towards ethical principles of business conduct described in literature in afore mentioned research fields.

引用

页数：11

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