ANALYSIS OF THE STRATEGY OF A SELECTED FIRM FROM THE GAME THEORY POINT OF VIEW

This paper deals with the game theory topic. At first, the phenomenon of globalization in the commercial sphere in today's world is discussed. Next, the authors analyze how globalization affects the strategy of companies; they look at different areas. Afterward, the authors present game theory concepts and strategies such as zero-sum game, non-zero sum games, cooperatives games, non-cooperative games, prisoner's dilemma or the principle of the Nash equilibria; the authors present the pros and cons of selected games in today's globalized world. In the next section, the authors select a representative company. The selection of the company is appropriately justified. After basic analysis and characteristics of the industry itself, the authors perform basic internal and external analysis of the selected company - they use different management tools for this. They then analyze the cooperation not only from the management point of view but also from the point of view of the game theory - they look at the both companies as the players. The authors analyze the actions and strategies of the companies and provide a basic evaluation. Finally, the authors suggest an appropriate strategy for the selected company from the game theory point of view in order to provide suggestions from this field to improve the decision-making process of the company itself.