The linker of subgroup in customer word-of-mouth communication network and its traits analysis

被引：0
|
作者：
Luo, Xiaoguang [1 ]
机构：
[1] Harbin Univ Sci & Technol, Coll Econ, Harbin 150040, Peoples R China
来源：
PROCEEDINGS OF THE FOURTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT | 2010年
关键词：
word-of-mouth; social network; word-of-mouth marketing; communication; customer satisfaction;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The structure of customer word-of-mouth communication network is analyzed by taking under graduated students as studying object in using the analysis methods of social network. It is identified according to the analysis that there is a special group named as linker of subgroup in customer word-of mouth communication network that is not noticed by the previous literatures about the customer word-of-mouth. The traits of linker of subgroup are discussed based on the demographic variable, buying and communicating variable. The results of this study could be applied to help enterprises to make their word-of-mouth marketing decision.
引用
收藏
页码：453 / 458
页数：6
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