Building effective online game websites with knowledge-based trust

被引：35
|
作者：
Holsapple, Clyde W. [1 ]
Wu, Jiming [2 ]
机构：
[1] Univ Kentucky, CM Gatton Coll Business & Econ 425B, Lexington, KY 40506 USA
[2] Univ Kentucky, CM Gatton Coll Business & Econ 425X, Lexington, KY 40506 USA
来源：
INFORMATION SYSTEMS FRONTIERS | 2008年 / 10卷 / 01期
关键词：
e-Commerce; interface design; knowledge-based trust; online games; quality; security;
D O I：
10.1007/s10796-007-9060-5
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Knowledge-based trust is trust that is grounded in knowledge about another party developed through repeated interaction. Knowledge-based trust is especially important for online business environments where there are repeated transactions between fixed pairs of consumers and merchants. Building on previous studies of trust, this paper examines the proposition that players' knowledge about website characteristics (i.e., security and interface design) and about website outputs (i.e., online game quality and service quality) has an effect on the development of trust in the context of online game websites. The impact of trust on building an effective online game website is also investigated. A conceptual model of knowledge-based trust is tested with questionnaire responses of 253 online game players. Overall, the results indicate that all of these four classes of knowledge engender trust and that trust helps develop effective online game websites.
引用
收藏
页码：47 / 60
页数：14
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