Social Media Strategy: Marketing and Advertising in the Consumer Revolution

被引：0
|
作者：
Kurtin, Kate S. [1 ]
机构：
[1] Calif State Univ Los Angeles, Los Angeles, CA 90032 USA
来源：
JOURNALISM & MASS COMMUNICATION QUARTERLY | 2016年 / 93卷 / 03期
关键词：
D O I：
10.1177/1077699016659075i
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：694 / 695
页数：2
相关论文
共 50 条
  • [41] Advertising intimacy: Relationship marketing and the services consumer
    Stern, BB
    JOURNAL OF ADVERTISING, 1997, 26 (04) : 7 - 19
  • [42] SOCIAL MARKETING, PR AND ADVERTISING
    Rubtsova, Natalia V.
    THEORETICAL AND PRACTICAL ISSUES OF JOURNALISM, 2023, 12 (01): : 104 - 120
  • [43] Analysis of Social Media Marketing Consumer Purchase Interest in South Sulawesi
    Daga, Rosnaini
    Karim, Abdul
    Nawir, Fadliyani
    Lutfi, Andi
    Jumady, Edy
    QUALITY-ACCESS TO SUCCESS, 2024, 25 (199): : 330 - 337
  • [44] The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
    Chen, Yubo
    Fay, Scott
    Wang, Qi
    JOURNAL OF INTERACTIVE MARKETING, 2011, 25 (02) : 85 - 94
  • [45] SIGNIFICANT OF SOCIAL MEDIA MARKETING TO EVALUATE IMPULSIVE BUYING FOR ONLINE CONSUMER
    Singh, Sonam Arvind
    Kohade, Geeta
    INTERNATIONAL JOURNAL OF EARLY CHILDHOOD SPECIAL EDUCATION, 2022, 14 (02) : 5923 - 5930
  • [46] Real-time marketing messages and consumer engagement in social media
    Chae, Myoung-Jin
    Rodriguez-Vila, Omar
    Bharadwaj, Sundar
    JOURNAL OF BUSINESS RESEARCH, 2025, 191
  • [47] The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing
    Hudson, Simon
    Thal, Karen
    JOURNAL OF TRAVEL & TOURISM MARKETING, 2013, 30 (1-2) : 156 - 160
  • [48] Professional media on Advertising, Communication and Marketing
    Campo, Daniel
    DOCUMENTACION DE LAS CIENCIAS DE LA INFORMACION, 2021, 44 (02): : 319 - 321
  • [49] Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram
    Alsalloum, Afrah A.
    Gainous, Jason
    FRONTIERS IN COMMUNICATION, 2025, 10
  • [50] Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies
    Melancon, Joanna Phillips
    Dalakas, Vassilis
    BUSINESS HORIZONS, 2018, 61 (01) : 157 - 167
12345