RETRACTED: Examining the relationship between patterns of emotional responses, satisfaction, and loyalty (Retracted Article)

Tourism literature usually profiles the tourists into various subgroups based on demographic and psychographic variables to predict and understand their behaviour. Surprisingly, there are few studies that profile tourists based on their emotional associations towards destinations. To fill this void in literature, this study is an attempt to categorize the tourists by their emotional responses towards the destination and to investigate the relationship between emotional profiles, satisfaction, and loyalty. Cluster analysis exhibits a five-cluster solution: impassive, pleased, displeased, mixed, and passionate. The validity of the solution was confirmed using multiple discriminant analysis. The five clusters differ in their intensity level of satisfaction and loyalty. The findings offer multiple implications for marketers to design their segmentation and branding strategies.