Creative destination, creative cultural experience, and destination brand self-congruence (DBSC)

被引：7

作者：

Shahabi, Rasoul ^{[1
]}

Ghaderi, Zahed ^{[2
]}

Soltaninasab, Maryam ^{[3
]}

Khoshkam, Mana ^{[4
,5
,6
,7
]}

Patterson, Ian ^{[8
,10
]}

Tabatabaie, Farhad ^{[9
]}

机构：

[1] Univ Tehran, Fac Management, Tehran, Iran

[2] Sultan Qaboos Univ, Coll Arts & Social Sci, Dept Tourism, Muscat, Oman

[3] Univ Semnan, Tourism Management, Semnan, Iran

[4] Islamic Azad Univ, Fac Tourism & Hospitality, Dept Management, Tehran, Iran

[5] Islamic Azad Univ, Hlth & Ind Res Ctr, West Tehran Branch, Tehran, Iran

[6] Taylors Univ, Sch Hospitality Tourism & Events SHTE, Subang Jaya, Malaysia

[7] Taylors Univ, Ctr Res & Innovat Tourism CRiT, Subang Jaya, Malaysia

[8] Silk Rd Int Univ Tourism, Samarkand, Uzbekistan

[9] Univ Delaware, Dept Hospitality & Sport Business Management, Newark, DE USA

[10] Univ Queensland, Sch Business Tourism, St Lucia Campus, St Lucia, Qld, Australia

来源：

JOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS | 2022年

关键词：

Creative tourism; creative economy; destination brand self-congruence; destination image; self-enhancement; cultural heritage; PERCEIVED VALUE; BEHAVIORAL INTENTIONS; PLS-SEM; TOURISM; SATISFACTION; INVOLVEMENT; MOTIVATION; IMPACT; IMAGE; AUTHENTICITY;

D O I：

10.1080/19407963.2022.2107655

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous studies have examined the various constructs of creative tourism, but the way travelers integrate the image of their self with a creative destination brand has not been taken into consideration. Therefore this study aims to conceptualize this integrity in a creative cultural destination in Iran. This survey involved 308 inbound travelers who revealed that destination uniqueness, perceived value, and interaction are strong predictors of creative cultural experience. Creative cultural experience also positively affects enjoyment and self-enhancement. These findings also accentuate that creative cultural experience and self-enhancement are strong determinants of Destination Brand Self-Congruence (DBSC). Nevertheless, there were no findings about the effect of perceived enjoyment on DBSC.

引用

页数：24

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