Contextual perceived usefulness? Toward an understanding of mobile commerce acceptance

被引：12
|
作者：
Lee, TM
Jun, JK
机构：
来源：
ICMB 2005: INTERNATIONAL CONFERENCE ON MOBILE BUSINESS | 2005年
关键词：
D O I：
10.1109/ICMB.2005.31
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context. The empirical results support the extended TAM in explaining consumers' behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.
引用
收藏
页码：255 / 261
页数：7
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