FACTORS AFFECTING EMIGRANTS' SATISFACTION WITH THEIR HOLIDAY IN HOMELAND LITHUANIA

Affected by contemporary global environment, many countries face growing level of emigration of their citizens. However, even after establishing their lives abroad, many emigrants tend to maintain relationships with their homeland. To keep a bond with their native country, emigrants provide monetary transfers to their families or relatives left; invest in properties or real estate in their parent country; spend their holidays in places they have grown up and spent parts of their lives. Therefore, considering emigrants as a powerful market segment, the aim of this paper is to determine factors that affect their satisfaction with the holiday in Lithuania as their native country. Knowing latter factors will enable companies to allocate their investments in a way leading to a better satisfaction of emigrants ' needs; in turn that would attract a prosperous market segment. In order to determine the factors affecting emigrants ' satisfaction with their holiday in Lithuania, questionnaire survey will be provided.