The Effects of Social Media Perceived Authenticity and Brand Trust on DW Brand Purchase Intention

被引：0
|
作者：
Li, Qiang [1 ]
Shi, Jiping [2 ]
Jia, Yanshu [2 ]
Xia, Dongmei [2 ]
Piao, Yingshun [3 ]
Li, Yingji [2 ]
机构：
[1] Shanghai Tech Inst Elect & Informat, Shanghai, Peoples R China
[2] Chongqing Inst Engn, Chongqing, Peoples R China
[3] Kookmin Univ, Seoul, South Korea
来源：
PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年
关键词：
Social Media; Perceived Authenticity; Light Luxury Brands;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：938 / 939
页数：2
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