Usability Testing of Augmented Reality For Food Advertisement Based On Mobile Phone Using System Usability Scale

被引：0

作者：

Wijaya, Alvin Candra ^{[1
]}

Munandar, M. Wiranto Aris ^{[1
]}

Utaminingrum, Fitri ^{[1
]}

机构：

[1] Univ Brawijaya, Fac Comp Sci, Malang, Indonesia

来源：

PROCEEDINGS OF 2019 4TH INTERNATIONAL CONFERENCE ON SUSTAINABLE INFORMATION ENGINEERING AND TECHNOLOGY (SIET 2019) | 2019年

关键词：

Augmented Reality; Food Advertisement; System Usability Scale;

D O I：

10.1109/siet48054.2019.8986118

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Internet users globally are kept increasing every year. This phenomenon affects the increasing number of digital advertising because traditional advertising cost much more. One of the digital advertising technology that often used today is Augmented Reality (AR). By using AR customers can interact more interactively with ads. AR can be used to market a variety of products, one of them is a food product. Our research uses Vuforia to make the AR for food advertising. System Usability Scale (SUS) is used to find out whether our system can be used by users. Referring to the results, the average score from SUS is 51 which means our system was not easy to use. Because some user needs to find the marker to make 3D objects appear on the mobile phone.

引用

页码：266 / 269

页数：4

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