The Choice of the Competitive Strategy of the Company

被引：0
|
作者：
Santalova, M. S. [1 ]
Soklakova, I., V [1 ]
Balabanova, D. K. [2 ]
机构：
[1] Moscow Econ Inst, Dept Management, Moscow, Russia
[2] Plekhanov Russian Econ Univ, Dept Org & Managerial Innovat, Moscow, Russia
来源：
PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE - FAR EAST CON (ISCFEC 2020) | 2020年 / 128卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article uses methods of assessing competitive advantages, identifies key success factors, and draws up a strategic map of competitors of the studied IT company in order to choose a strategy and develop measures for its subsequent implementation in an innovative environment. It is proposed to open a technology development center on the basis of the company, turning it into a cluster, which will contribute to the implementation of the company's differentiation strategy, ensure its strategic innovative development.
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页码：1282 / 1289
页数：8
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