Optimizing Humanitarian Aids: Formulating Influencer Advertisement in Social Networks

被引：2
|
作者：
Hajiheydari, Nastaran [1 ]
Salehi, Masoud [1 ]
Goudarzi, Arman [1 ]
机构：
[1] Univ Tehran, Fac Management, Tehran, Iran
来源：
COLLABORATIVE NETWORKS OF COGNITIVE SYSTEMS | 2018年 / 534卷
关键词：
Disaster management; Humanitarian Aid; Advertisement; Influencer selection; Social Network Analysis; Optimization; Influence maximization; DISASTER RELIEF; MEDIA;
D O I：
10.1007/978-3-319-99127-6_9
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In order to solve problems encountered during natural disasters, in addition to NGOs and relief teams, various individuals intend to help the injured. Although the cooperation of people has remarkable advantages, the disparity between the needs of the injured and the people's donations can cause problems such as trouble for relief teams and wasting the substantial resources. In generic, the influencer selection in the marketing endeavors is mainly aimed to maximize people's awareness and attention, but this research proposes a method for influencer selection, using Social Network Analysis (SNA) and optimization techniques, by which it is possible to establish an adaptation between the public attention and the type of injured necessities. The proposed method is applied to a real sample network of Facebook friends, to evaluate the efficiency and validity of the formulated method.
引用
收藏
页码：101 / 110
页数：10
相关论文
共 50 条
  • [1] How to become an Influencer in Social Networks
    Adesokan, Adedamola
    Siraj, Md Sadman
    Rahman, Aisha B.
    Tsiropoulou, Eirini Eleni
    Papavassiliou, Symeon
    ICC 2023-IEEE INTERNATIONAL CONFERENCE ON COMMUNICATIONS, 2023, : 5570 - 5575
  • [2] Modeling Influencer Marketing Campaigns in Social Networks
    Doshi, Ronak
    Ramesh, Ajay
    Rao, Shrisha
    IEEE TRANSACTIONS ON COMPUTATIONAL SOCIAL SYSTEMS, 2023, 10 (01): : 322 - 334
  • [3] Modeling Rumor Spread and Influencer Impact on Social Networks
    Govindankutty, Sreeraag
    Padinjappurathu Gopalan, Shynu
    IEEE ACCESS, 2023, 11 : 121617 - 121628
  • [4] Service advertisement dissemination in opportunistic social networks
    Zheng, X. (xzheng@seu.edu.cn), 1600, Science Press (35):
  • [5] Optimizing Social Welfare in Social Networks
    Lange, Pascal
    Rothe, Joerg
    ALGORITHMIC DECISION THEORY (ADT 2019), 2019, 11834 : 81 - 96
  • [6] ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks
    Tai Huynh
    Nguyen, Hien D.
    Zelinka, Ivan
    Nguyen, Kha, V
    Pham, Vuong T.
    Hoang, Suong N.
    APPLIED SCIENCES-BASEL, 2021, 11 (14):
  • [7] Hey, influencer! Message delivery to social central nodes in social opportunistic networks
    Borrego, Carlos
    Borrell, Joan
    Robles, Sergi
    COMPUTER COMMUNICATIONS, 2019, 137 : 81 - 91
  • [8] Targeted Advertisement in Social Networks using Recommender Systems
    Kardan, Ahmad. A.
    Hooman, Maryam
    2013 7TH INTERNATIONAL CONFERENCE ON E-COMMERCE IN DEVELOPING COUNTRIES: WITH FOCUS ON E-SECURITY (ECDC), 2013,
  • [9] Ontology-Based Advertisement Recommendation in Social Networks
    Garcia-Sanchez, Francisco
    Antonio Garcia-Diaz, Jose
    Miguel Gomez-Berbis, Juan
    Valencia-Garcia, Rafael
    DISTRIBUTED COMPUTING AND ARTIFICIAL INTELLIGENCE, 2019, 800 : 36 - 44
  • [10] Optimizing psychiatric social work interventions: Formulating guidelines for mental health settings
    Shibin, Fathima
    Krishnareddy, Shanivaram Reddy
    Naik, M. Nagaraj
    Srikanth, Pallerla
    JOURNAL OF FAMILY MEDICINE AND PRIMARY CARE, 2024, 13 (09) : 4047 - 4055
12345