共 50 条
- [22] How Community Experience Affects Brand Identification in Virtual Brand Community PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE OF MANAGEMENT ENGINEERING AND INFORMATION TECHNOLOGY, VOLS 1 AND 2, 2009, : 135 - 139
- [23] Modeling the Role of Brand-Community on Brand Characteristics with the Moderating Role of Brand-Community Similarity INTERNATIONAL JOURNAL OF APPLIED EXERCISE PHYSIOLOGY, 2019, 8 (3.1): : 458 - 468
- [24] The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2024, 33 (07): : 815 - 827
- [27] Review of the Brand Community CONFERENCE ON WEB BASED BUSINESS MANAGEMENT, VOLS 1-2, 2010, : 395 - 398
- [30] Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community ADVANCES IN CONSUMER RESEARCH, VOL 33, 2006, 33 : 486 - 493