"Does it Pay off to Introduce my Partner?" The Role of Stakeholder Cocreation in Consumers' Willingness to Pay

被引：1
|
作者：
Kazadi, Kande
Lievens, Annouk
Mahr, Dominik
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
CO-CREATION; USER COMMUNITIES; PARTICIPATION; INNOVATION; PRODUCTS; COPRODUCTION; PERCEPTIONS;
D O I：
10.1007/978-3-658-08132-4_23
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：321 / 330
页数：10
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