SOCIAL EMBEDDEDNESS AND CUSTOMER-GENERATED CONTENT: THE MODERATION EFFECT OF EMPLOYEE PARTICIPATION

被引：0
|
作者：
Li, Guoxin [1 ]
Yang, Xue [1 ]
Xu, Wei [2 ]
Zhu, Yingqiu [2 ]
机构：
[1] Harbin Inst Technol, Sch Management, Harbin, Heilongjiang, Peoples R China
[2] Renmin Univ China, Sch Informat, Beijing, Peoples R China
来源：
JOURNAL OF ELECTRONIC COMMERCE RESEARCH | 2017年 / 18卷 / 03期
基金：
中国国家自然科学基金;
关键词：
Co-creation; Social embeddedness; Customer-generated content; Employee participation; VALUE CO-CREATION; VIRTUAL COMMUNITIES; PRODUCT DEVELOPMENT; NETWORK STRUCTURE; BRAND COMMUNITY; DECISION-MAKING; ENVIRONMENTS; INNOVATION; SYSTEMS; MODELS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Due to the rapid development of Web 2.0 technology, the Internet has changed how people communicate. Increasing numbers of customers generate content in online co-creation communities, and this co-creation between customers and companies has become a fashion trend. This study investigates the relationship between social embeddedness and the amount of customer-generated content and how employee participation moderates this relationship. We focus on structural embeddedness and relational embeddedness to measure social embeddedness. The amount of customer-generated content is assessed by the number of posts in a given community. The results indicate that both structural and relational embeddedness positively impact the amount of customer-generated content and that employee participation negatively moderates the relationship between structural embeddedness and the amount of customer-generated content. Theoretical and practical implications are discussed.
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页码：245 / 253
页数：9
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