The Influence of Employer Branding on Job Satisfaction and Turnover Intention

被引：0

作者：

Chiu, Jason Lim ^{[1
]}

Fajardo, Jao Joshua ^{[2
]}

Lopez, Paul Nathan ^{[2
]}

Perkins, Rosalyn G. ^{[2
]}

机构：

[1] Keimyung Univ, Daegu, South Korea

[2] Univ Santo Tomas, Manila, Philippines

来源：

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年

关键词：

Employer Branding; Job Satisfaction; Turnover Intention; Perceived Brand Strength; ORGANIZATIONAL COMMITMENT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study determines how the impact of employer branding on job satisfaction and turnover intention among the employees of the utility sector. With the assumption that it is an effective approach in increasing employees' job satisfaction that will result in lowering their turnover intention, this paper utilized two hundred (200) respondents employed in the utility industry from various companies within Metro Manila to present careful understanding of employer branding. Structural Equation Model (SEM) was used for the data analysis. Data gathered were processed through SPSS v 24 and WARP-PLS v5. The results exhibit insights not only for Human Resource practitioners but to the whole organization.

引用

页码：755 / 772

页数：18

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