The Influence of Employer Branding on Job Satisfaction and Turnover Intention

被引：0

作者：

Chiu, Jason Lim ^{[1
]}

Fajardo, Jao Joshua ^{[2
]}

Lopez, Paul Nathan ^{[2
]}

Perkins, Rosalyn G. ^{[2
]}

机构：

[1] Keimyung Univ, Daegu, South Korea

[2] Univ Santo Tomas, Manila, Philippines

来源：

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年

关键词：

Employer Branding; Job Satisfaction; Turnover Intention; Perceived Brand Strength; ORGANIZATIONAL COMMITMENT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study determines how the impact of employer branding on job satisfaction and turnover intention among the employees of the utility sector. With the assumption that it is an effective approach in increasing employees' job satisfaction that will result in lowering their turnover intention, this paper utilized two hundred (200) respondents employed in the utility industry from various companies within Metro Manila to present careful understanding of employer branding. Structural Equation Model (SEM) was used for the data analysis. Data gathered were processed through SPSS v 24 and WARP-PLS v5. The results exhibit insights not only for Human Resource practitioners but to the whole organization.

引用

页码：755 / 772

页数：18

共 50 条

[1] THE EFFECT OF INTERNAL BRANDING IN PUBLIC SPORTS ORGANIZATIONS ON JOB SATISFACTION AND TURNOVER INTENTION
Choi, Y. L.
Kim, I. G.
Park, J. C.
POLISH JOURNAL OF MANAGEMENT STUDIES, 2024, 29 (02): : 201 - 220
[2] The effect of psychological contract, employer branding and job satisfaction on turnover intention: Organizational commitment as moderating variable at start-up IT company
Azmy, Ahmad
Wiadi, Iyus
Risza, Handy
E & M EKONOMIE A MANAGEMENT, 2023, 26 (02): : 87 - 104
[3] Impact of Empowerment on Employee Turnover Intention: The Influence of Job Satisfaction
Ali, Amjad
Huang JianPing
Ali, Zulfiqar
Li ZhongBin
PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT SCIENCE AND ECONOMICS (ICEMSE 2017), 2017, 49 : 42 - 46
[4] Job satisfaction of Japanese career women and its influence on turnover intention
Honda-Howard, M
Homma, M
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, 2001, 4 (01) : 23 - 38
[5] The Influence of Future Perspective on Job Satisfaction and Turnover Intention of Software Engineers
Yamagata, Ikuto
Tsunoda, Masateru
Nakasai, Keitaro
IEICE TRANSACTIONS ON INFORMATION AND SYSTEMS, 2024, E107D (03) : 268 - 272
[6] THE INFLUENCE OF HEAVY WORK INVESTMENT ON JOB SATISFACTION AND TURNOVER INTENTION IN ROMANIA
Nemteanu, Marcela-Sefora
Dabija, Dan-Cristian
AMFITEATRU ECONOMIC, 2020, 22 : 993 - 1013
[7] Mapping the contours of fairness The impact of unfairness and leadership (in)action on job satisfaction, turnover intention and employer advocacy
Otaye, Lilian
Wong, Wilson
JOURNAL OF ORGANIZATIONAL EFFECTIVENESS-PEOPLE AND PERFORMANCE, 2014, 1 (02) : 191 - 204
[8] The Influence of Organizational Culture on Job Satisfaction and Turnover Intention in Oil Companies in Libya
Radwan, Farag Mohamed A.
Zhu, Jiaguo
PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HIGHER EDUCATION, 2017, 99 : 101 - 105
[9] The Influence of Transformational Leadership, Organizational Citizenship Behaviour, and Job Satisfaction to Turnover Intention
Manoppo V.P.
Astuti E.S.
Raharjo K.
Kusumawati A.
International Journal of Information and Management Sciences, 2021, 32 (04): : 277 - 286
[10] The relationship between employer branding, corporate reputation and intention to apply to a job offer
Silva, Ana Junca
Dias, Herminia
INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS, 2022, 31 (08) : 1 - 16

← 1 2 3 4 5 →