Rasch analysis of consumer attitudes towards the mountain product label

被引：5
|
作者：
Bassi, Ivana [1 ]
Carzedda, Matteo [2 ]
Gori, Enrico [3 ]
Iseppi, Luca [1 ]
机构：
[1] Univ Udine, Dept Agr Food Environm & Anim Sci, Udine, Italy
[2] Univ Trieste, Dept Econ Business Math & Stat, Trieste, Italy
[3] Univ Udine, Dept Econ & Stat, Udine, Italy
来源：
AGRICULTURAL AND FOOD ECONOMICS | 2022年 / 10卷 / 01期
关键词：
Mountain agriculture; Mountain Product label; Consumer attitudes; Sustainable mountain development; Rasch model; BRAND ATTRACTIVENESS; FOOD-PRODUCTS; QUALITY;
D O I：
10.1186/s40100-022-00218-7
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the "Mountain Product" quality scheme. The research aims to analyze people's attitudes towards mountain foods and the EU Mountain Product label, as well as their area of origin, i.e., the mountains. For the purpose of this research, the Rasch model was used since its properties make it suitable to identify the measure of interest. The results allow us to identify potential leverage to plan promotional activities in order to enhance the value of mountain food, raise awareness on the EU label, thus improving the sustainability of mountain farms and regions.
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页数：25
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