Study on the Development Model of Rural Smart Tourism Based on the Background of Internet of Things

In recent years, the domestic self-help tourism market has developed rapidly, so it is necessary to develop a tourism guidance system based on the Internet of Things. The brilliant smart tourism has emerged under this background. This is a low-carbon smart operation model that integrates technology and management, that is, using big data technology as the basis to make traditional rural tourism and digitization more intelligent. Smart tourism can play a very good role in improving the management of rural tourism, developing rural economy, and improving tourism management and services, thereby promoting the development of the tourism industry. The research is aimed at the construction and development of the rural smart tourism strategic model based on big data technology. Through the actual investigation of rural smart tourism combined with related literature, the innovative application of big data is described and analyzed, and the real-time analysis of tourist attractions is carried out through big data. The density of people flow helps tourists choose routes according to the density, and manages the dense flow in time, thus effectively preventing the series of risks caused by the excessive flow of people and strengthening the management of tourists. It also puts forward the countermeasures that the development of rural smart tourism needs to improve the rural smart tourism information platform, formulate smart service standards, create a smart talent service platform, and create a new model of rural smart tourism marketing.