Software Product Innovation Through Startup Experimentation in Large Companies

Startups are king of innovation. Their innovative products not only have changed our lives today but also put long-established players under pressure. Corporate management is now looking for ways to innovate like startup. Along with it, awareness and use of the Lean startup method has grown rapidly amongst the software startup community and large companies in recent years. However, how large companies could benefit from this method is still not fully understood. To shed a light on this issue, we conducted a multiple case study with 5 internal startups from different large companies.