Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping

被引：0
|
作者：
Zeko, Mariana [1 ]
Lutters, Eric [1 ]
ten Klooster, Roland [1 ]
Weijzen, Pascalle [2 ]
机构：
[1] Univ Twente, Lab Design Prod & Management, Fac Engn Technol, NL-7500 AE Enschede, Netherlands
[2] FrieslandCampina Sensory Sci Res & Dev, Deventer, Overijssel, Netherlands
来源：
18TH IAPRI WORLD PACKAGING CONFERENCE | 2012年
关键词：
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
引用
收藏
页码：120 / 120
页数：1
相关论文
共 50 条
  • [21] The guiding significance of consumer visual perception on the packaging design of cultural and creative products
    Huang, Yuchun
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [22] Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis
    Wang, Fa
    Wang, Haifeng
    Cho, Joung Hyung
    SUSTAINABILITY, 2022, 14 (06)
  • [23] The impact of structural packaging design on young adult smokers' perceptions of tobacco products
    Borland, Ron
    Savvas, Steven
    Sharkie, Fiona
    Moore, Karen
    TOBACCO CONTROL, 2013, 22 (02) : 97 - 102
  • [24] Scents and Semantics: Do Fragrance Names Influence Consumer Perceptions of Scented Products?
    Yourshaw, Lauren
    ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, 2010, 37 : 938 - 939
  • [25] Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour
    Simmonds, Gregory
    Spence, Charles
    FOOD QUALITY AND PREFERENCE, 2017, 62 : 340 - 351
  • [26] Effect of Package Design of Handloom Products to Influence Consumer Perception
    Rahul Tirpude
    Tanweer Alam
    N. C. Saha
    Journal of Packaging Technology and Research, 2019, 3 (2) : 169 - 179
  • [27] Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging
    Gallopel-Morvan, Karine
    Moodie, Crawford
    Hammond, David
    Eker, Figen
    Beguinot, Emmanuelle
    Martinet, Yves
    TOBACCO CONTROL, 2012, 21 (05) : 502 - 506
  • [28] The influence of user interface design on consumer perceptions: A cross-cultural comparison
    Cheng, Fei-Fei
    Wu, Chin-Shan
    Leiner, Bianca
    COMPUTERS IN HUMAN BEHAVIOR, 2019, 101 : 394 - 401
  • [29] Design for Sustainable Behaviour: Using Products to Change Consumer Behaviour
    Bhamra, Tracy
    Lilley, Debra
    Tang, Tang
    DESIGN JOURNAL, 2011, 14 (04): : 427 - 445
  • [30] The influence of packaging colour on consumer expectations of coffee using free word association
    Sant'Anna, Alexia Carvalho
    dos Santos Alves, Maria Jaizia
    Moraes Monteiro, Carla Roana
    Gagliardi, Talita Ribeiro
    Valencia, German Ayala
    PACKAGING TECHNOLOGY AND SCIENCE, 2022, 35 (08) : 629 - 639
12345