Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping

被引：0
|
作者：
Zeko, Mariana [1 ]
Lutters, Eric [1 ]
ten Klooster, Roland [1 ]
Weijzen, Pascalle [2 ]
机构：
[1] Univ Twente, Lab Design Prod & Management, Fac Engn Technol, NL-7500 AE Enschede, Netherlands
[2] FrieslandCampina Sensory Sci Res & Dev, Deventer, Overijssel, Netherlands
来源：
18TH IAPRI WORLD PACKAGING CONFERENCE | 2012年
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T [工业技术];
学科分类号：
08 ;
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页码：120 / 120
页数：1
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