Joseph Schumpeter's vision of competition saw it as a destructive process in which effort, assets, and fortunes were continuously destroyed by innovation. This endless process displaced older technologies in order to make way for new ones, but led to economic growth far greater than more stable, conservative alternatives.' Schumpeter's vision was striking-in sharp contrast with the conventional neoclassical model of competitive markets, where the focus was on changes in output and price, relatively leisurely shifts in Consumer tastes, and exceptional strategic behavior that occasionally dislodged one technology and displaced it by another. Neoclassical competition is a little like watching the ocean when it is calm, while Schumpeterian competition is like watching a raging storm or perhaps even a tidal wave.