The Journal of Advertising: Twenty-five years and beyond

被引:0
|
作者
Muncy, JA [1 ]
Eastman, JK [1 ]
机构
[1] Valdosta State Univ, Coll Business Adm, Valdosta, GA 31601 USA
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The Journal of Advertising recently completed its twenty-fifth year of publication. Evaluation of the Journal in relation to its stated mission shows the Journal is publishing articles that clearly fulfill its mission. The major challenge for the Journal in the next 25 years will be to publish articles that address a broader range of advertising issues.
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页码:1 / 8
页数:8
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