Handbook of marketing

被引：0

|

作者：

Ruekert, RW ^{[1
]}

机构：

[1] Univ Minnesota, Minneapolis, MN 55455 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2003年 / 40卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：499 / 501

页数：3

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