Functional Elements of Values of Young People in Postmodern Consumer Society

Psychological changes, which take place during the life of human being, relate also to such field of individual's life as value education. Since social-cultural circumstances, actions and attitude towards values are changing, the attitude of individual towards identity, adaptation to his/her choice of lifestyle is also changing. In young age one of the most important tasks of this period of life is formation of identity and postmodern consumer society these days becomes a condition of formation of identity of young people. For characterization of identity, opinions of young people and motives of their choice of values, emotional intelligence are analyzed. Comparing arguments of young people on the importance of values with research made in 2006, it is concluded that during the last years the choice of values of young people have changed. It mostly relates to education as value. Young people are social agents and in their arguments on values, including importance of education, they are reflecting institutionalized regulations of consumer society.