Impact of Supply Chain Information Integration on Operational Performance of Pharmaceutical Firms: Mediating Role of Information Leakage

Aims: The aim of the current study is to investigate the mediating role of information leakage on the relationship between supply chain information integration and operational performance of pharmaceutical firms. Study Design: Survey approach was used. Primary cross-sectional data was collected from 151 firms. Place and Duration of Study: Unit of analysis was organizations; population of the study was managerial staff, territory managers, field managers, area managers of firms. Total 200 questionnaires were distributed and 150 completed questionnaires were used in the analysis. Data was collected from Pfizer, Abbot, GSK, Mark, and Sanofi Aventis in 2020-2021. Methodology: Partial Least Square Structural Modeling Equation (PLS-SEM) was used for analysis. Measurement model and structural model were developed and tested. Majority of the respondents were male followed by female staff members. All the respondents belong to managerial and administration side/positions. Results: results of measurement model consist of loadings >0.7, Cronbach alpha >0.7, AVE>0.5, CR>0.7, revealed that scales used in the current study are reliable and valid. Results of structural model revealed that there is direct impact of supply chain information integration on information leakage and operational performance as well as indirect effect of information leakage upon supply chain information integration and operational performance of pharmaceutical firms. Conclusion: it is concluded that in pharmaceutical firms there is leakage of information. Accidental information leakage has some consequences as well as intentional leak of information is more harmful. Firms have to strengthen their network in order to attain competitive advantage over their competitors and sustainable operational performance.