Auto enterprises cultivate competitive advantage basing on Customer Value

被引：0
|
作者：
Xu Xiangnong [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT | 2006年
关键词：
Auto enterprise; customer value; competitive advantage;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper introduces the meaning of the Customer Value, expatiates that it's inevitability of Auto enterprises to advance competition preponderant by creating Customer Value, and suggests that Auto enterprises could create Customer Value by cultivating loyalty of customer, affording product combination with diversity and high quality, individualize customizing, E-business and so on.
引用
收藏
页码：363 / 367
页数：5
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