MEDIATIZATION OF ANTI-CORRUPTION POLICY: A THEORETICAL ANALYSIS

The article deals with the phenomenon of mediatization of anti-corruption policies. The authors study theoretical treatment of the role of the mass media in anti-corruption practices and analyze methodological approaches to interpretation of the mediatization. These include discourselinguistic, cratologic, and resource-communication approaches. The discourse-linguistic approach involves mainly an analysis of the contents of media texts and images that generate a required public opinion and form stable cognitive matrices of people's anti-corruption thinking. The cratologic approach regards mediacracy as both government institution and a subject of an anti-corruption policy. It also helps to find a number of information techniques (like agenda-setting, priming, framing, etc.) aimed at forming a legal anti-corruption culture. The resource-communication approach describes mediatization of anticorruption policies by means of citizen journalism, new media and a vast range of mass communication media. The authors make an attempt to identify key features of the process of mediatization of anti-corruption policy at different stages of its development. The term "mediatization of anti-corruption policy" is defined as a system of measures to provide information support for anti-corruption activities. It is inferred that, overall, the contemporary mass media are successfully accumulating a required technological, organizational and communicative potential for information warfare against corruption. However, extra efforts and the national will would sufficiently add to the efficiency of this potential.