A study of e-commerce adoption by tourism websites in China

被引：42
|
作者：
Cao, Kaijun [1 ,2 ]
Yang, Zhaoping [1 ]
机构：
[1] Chinese Acad Sci, Xinjiang Inst Ecol & Geog, 818 South Beijing Rd, Urumqi 830011, Xinjiang, Peoples R China
[2] Univ Chinese Acad Sci, Beijing 100049, Peoples R China
来源：
JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2016年 / 5卷 / 03期
关键词：
Website evaluation; E-commerce adoption; Tourism website; Content analysis; China; WEB SITES; DESTINATION IMAGE; PERFORMANCE; QUALITY; DESIGN; MODEL; MANAGEMENT; USABILITY; BUSINESS;
D O I：
10.1016/j.jdmm.2016.01.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Planning and booking a trip online is now increasingly common for travelers. This study evaluated 258 Chinese tourism websites (CTWs) using a content analysis technique that assessed website performance in terms of e-commerce adoption. The current study aims to elucidate the status of e-commerce adoption among different types of websites. The analysis revealed significant differences in performance between the types of websites, and online travel agencies (OTAs) were found to perform better than other types of tourism websites. The results also revealed that CTWs are not using the Internet to its full potential, as most tourism websites focus on providing basic information services, especially the official tourism websites (OTWs). Suggestions are made concerning how to improve the performance of CTWs and potential avenues for future research are discussed. (C) 2016 Elsevier Ltd. All rights reserved.
引用
收藏
页码：283 / 289
页数：7
相关论文
共 50 条
  • [31] Efficiency Evaluation of E-Commerce Websites
    El-Aleem, A. K. Abd
    El-wahed, W. F. Abd
    Ismail, N. A.
    Torkey, F. A.
    PROCEEDINGS OF WORLD ACADEMY OF SCIENCE, ENGINEERING AND TECHNOLOGY, VOL 4, 2005, 4 : 20 - 23
  • [32] Is Localization Advisable for E-Commerce Websites?
    Cheung, Muller Y. M.
    Thong, James Y. L.
    E-LIFE: WEB-ENABLED CONVERGENCE OF COMMERCE, WORK, AND SOCIAL LIFE, 2012, 108 : 255 - 260
  • [33] Accessibility challenges of e-commerce websites
    Acosta-Vargas, Patricia
    Salvador-Acosta, Belen
    Salvador-Ullauri, Luis
    Jadan-Guerrero, Janio
    PEERJ COMPUTER SCIENCE, 2022, 8
  • [34] Iconic hyperlinks on e-commerce websites
    Cheng, Hong-In
    Patterson, Patrick E.
    APPLIED ERGONOMICS, 2007, 38 (01) : 65 - 69
  • [35] On the Construction of E-Commerce Websites in Universities
    Zhao, Haili
    Li, Yan
    Zhou, Jungang
    INFORMATION TECHNOLOGY APPLICATIONS IN INDUSTRY, PTS 1-4, 2013, 263-266 : 2720 - +
  • [36] The Study of Products' Basis of Tourism E-commerce
    Ping Lei
    Zhao Lianrong
    PROCEEDINGS OF THE FIRST INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND COMPUTER SCIENCE, VOL II, 2009, : 395 - 398
  • [37] Accessibility challenges of e-commerce websites
    Acosta-Vargas P.
    Salvador-Acosta B.
    Salvador-Ullauri L.
    Jadán-Guerrero J.
    PeerJ Computer Science, 2022, 8
  • [38] The study of e-commerce technology adoption in small and medium sized enterprises in China
    Jin Nie
    SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD, 2007, : 632 - 638
  • [39] E-Commerce Adoption in Nigeria
    Egbokhare, Francisca
    Ukaoha, Kingsley
    Chiemeke, Stella
    DIGITAL ENTERPRISE AND INFORMATION SYSTEMS, 2011, 194 : 78 - 86
  • [40] Cloud and E-Commerce Adoption
    Nawaz, Shahid
    Malik, Asad W.
    Shafi, Aamir
    Khan, Samee U.
    2015 12TH INTERNATIONAL CONFERENCE ON HIGH-CAPACITY OPTICAL NETWORKS AND ENABLING/EMERGING TECHNOLOGIES (HONET), 2015, : 165 - 169
12345