Design Issues in Social Business Intelligence Projects

With the term Social Business Intelligence we refer to a branch of Business Intelligence specialized in applying On-Line Analytical Processing analysis to User-Generated Contents collected from the Web and other sources of social information. The high dynamics of the domain as well as the nature of the source data, that are textual rather than numerical, require specific techniques both for modeling data and managing a project. Despite the increasing diffusion of Social Business Intelligence applications, only few works in the academic literature addressed such distinguishing features. In this paper we propose both a modeling technique and a methodology that enable the possibility of carrying out a more dynamic and expressive design in Social Business Intelligence projects. We also propose a set of experimental results on real data and real projects proving the effectiveness of our solutions.